Sewer Camera Inspection Systems, Sewer Rehabilitation Cutters & Water Well Camera Inspection Systems

Market Assessment: North America


The client required a comprehensive market and competitive appraisal on products underlying their business in three key areas: the sewer camera inspection market, the water well inspection market and sewer rehabilitation cutters.

Since the client faced separate sets of primary competitors in each of these three markets, the project required analysis of each as a separate market research investigation.

The research covered the United States and Canada, with a view towards expanding the market intelligence to develop a worldwide analysis, as this is a global business.

In each area/market, and separately for the United States and Canada,

  • identified all competitors and provided estimates of the market size, competitive positions, and market shares for leading players
  • profiled key competitors: operations, location, and ownership details, competitors’ plant/facility information (as available), estimated employee numbers
  • identified and analyzed key developments at each competitor: new products, recent technology
  • addressed geographic coverage area of competitors e.g., United States, Canada, global, regional
  • identified channels, major distributors/dealer networks of competitors, percentage of business direct to end customers versus through distributors
  • developed SWOTS for each competitor
  • analyzed current state of the market, demand drivers, demand constraints, supply considerations
  • identified repairs and issues underlying aging sewage systems
  • provided feedback on Covid and supply chain impacts on demand
  • discussed external influences on the business from environmental and legislative factors
  • analyzed government/municipal customers versus contractors
  • reported M&A activity in the industry
  • discussed outlook and trends with estimated five-year forecasts, based on a consensus of interview participants’ feedback
  • summarized key takeaways that underlie future strategic considerations


  • Interviews conducted with executives at major competitor companies in the US and Canada, as well as interviews with selected distributors/dealers, contractors, and municipal accounts. Interviews were conducted by phone and in person by attendance at industry trade shows.
  • Email questionnaires were sent to channel and selected end-customers to supplement the phone and in-person interviews.
  • Secondary research included close perusals of company news, SEC filings for any public corporations, product offerings, product literature and deep internet mining.