In the markets/industries in which SRN specializes, the immediate customer is often the distributor/dealer and the final customer is the end-user of the product or service. Certain “influencers” may also be important to the purchase process if they have a high recommendation profile. For example, architects can often influence choice of materials. VOC can be crucial in gauging changing market conditions and expectations that must be “read” by a supplier to defend their business.
SRN can assist in generating key results through various expert interview methodologies, ranging from primary contact to email surveys.
Our methods assure a high response rate, sufficient to get an active picture of the Voice of Customer.