Long-standing experience in competitive and strategic intelligence, easily adaptable to custom client-specific needs across a wide range of products and industries. Scope of work includes market entry plans, strategic plans, and market and company assessment for acquisitions, divestures, and diversification. Regular attendance at industry trade shows to gauge market sentiments, meet industry participants and observe new product launches and technology.
Extensive work in market and competitor intelligence for benchmarking and strategic planning, building SWOTs for manufacturers in niche markets with little to no information available in the public domain, identification of possible acquisition targets through hard-to-find market intelligence and channel, end-user, and manufacturer interviews to elicit requisite information.
Focus group surveys to gain insights into user experiences including brand recognition - aided and unaided, comparative brand ranking, end user satisfaction on multiple parameters – product quality, service, dealer support, and end user product feature preferences for new product design.
