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OE Passenger Van Conversion / Upfit Business in North America

Publication Date: Jan 2020
Available: March 15, 2020

A breakthrough report on the conversion of Euro-style ready OE passenger vans into Ambulances, Luxury/Executive Shuttles, Wheelchair-Accessible & Recreational Vehicles


In-Progress Report



  • Increasing customization of OE vans as a replacement for small cutaway buses, stretch limousines and purpose-built Class B motorhomes
  • $350+ million conversion/upfit industry
  • 100+ participants across all conversion types
  • Market size estimates by application: Ambulances, Luxury/Executive Shuttles, Wheelchair-Accessible and Recreational Vehicles
  • Market size estimates by OE van platform (Transit, ProMaster, Sprinter, GMC and Chevrolet)
  • Units & dollars for all participants—segmented by conversion type
  • Positive outlook for the conversion/upfit business from rising popularity of upfitted ready vans for passenger transport applications, stability in the ambulance market, and growing demand from vanpools, shuttle operations and paratransit applications.


Delivery & Price

This project is in advanced Work-in-Progress with a delivery date of March 15, 2020, after the Work Truck Show.


Early Bird: $4,500 by January 31, 2020
Mid-Point to Completion:  $6,000 by February 15, 2020
At Completion: $7,500 by March 15, 2020 and after



  • Primary interviews in addition to deep mining of secondary sources
  • Succinct presentation focused on comprehensive data and relevant analysis
  • Unique market size calculations tested over the years through interviews & correlation algorithms

Price: $4,500.00

This is a work-in-progress. Please contact us if you are interested in discussing this project.