How do you get the information for your reports?
We begin with so-called “secondary research,” examining all publicly available resources: relevant trade publications, the Internet and product literature from individual companies and general industry sources. This research is supplemented by financial information searches in national and local sources, including several specialized directories.
Our special strength lies in our primary research. We contact industry trade associations and government agencies, visit trade shows, and, most importantly, conduct extensive personal interviews with senior industry executives in marketing, product management, technical and other functional areas.
See also Research Methodology.