No, we do not poke around in garbage cans to find out secrets on your competition.
Instead, intelligent questions and well-directed research inquiry are the tools from which we develop comprehensive information on your competition.
Competitive appraisal is essential for understanding the size and segmentation of the market, the niches occupied by each participant, and their relative strengths and weaknesses. Quite often research of this type has benefited clients by enabling them to encroach on a competitor’s terrain and to gain market share through product development, new marketing emphasis and/or changes in product design.
Properly done, the pay-off from developing competitive profiles can be big. And with our inquisitive ways, we have a number of methods (all legal, of course) to assist clients with finding out what, how and why their competitors are doing what they are.