SpecialtyResearch.net (SRN) is a California-based firm whose principals have over 30 years of experience in market research work that is directly impactful for business development, M&A, sales and market planning and corporate strategy inputs.

We have an extensive resume and credentials of work done at senior and boardroom corporate levels. This provides us with a unique perspective in addressing projects in a way that company executives require, and we constantly strive to differentiate our work from competitive offerings through economy of words and greater focus on data analytics.

Our projects are presented in PowerPoint to allow senior executives to quickly grasp the information with minimum investment of valuable time in an age of information overload.

SRN has carried out numerous projects accomplished for large and small companies, in marketing, strategy, sales planning, bolt-on global acquisitions and related mid-market M&A.


The firm is led by Brij Madan, supported by an outstanding team of analysts.

Brij Madan is a highly experienced business development professional with core skills in market research, business analysis, and mid-market M&A.

He attended the London School of Economics (“LSE”) for his undergraduate diploma, followed by a MBA at the Graduate Business School at Columbia University, New York.

His early work experience was with boutique firms in a thriving European consulting environment, including the business research unit of the famed British political economy magazine “The Economist”.

From the London hub, he managed global consulting projects serving blue chip clients in the industrial, vehicular, machinery and related industries, leading a pioneering effort to quantify the diesel engine market in every country, resulting in the development of a world-wide industry database.

Using this knowledge, a consortium in which he participated executed a leveraged buy-out of a leading diesel engine camshaft manufacturer—that was profitably divested a few years later.

He was later employed as a Business Development executive at Racor Industries, a world leader in specialty diesel fuel filtration. Brij executed a number of product-line acquisitions to add external earnings, and presented the company for divestiture to various parties—the firm was eventually acquired by Parker Hannifin Corporation (NYSE:PH).

Brij serves as a Director on the board of a number of small and mid-size companies, where his services are valued as a Strategy, Finance, Market Planning and small/middle market M&A adviser.

SRN is associated with a network of highly experienced staff, located in multiple global cities. Each analyst is a highly seasoned market research professional with numerous projects to their credit through work credentials in top-notch consultancy and corporate environments. Please click here for bios on other staff members.

SRN’s forte is excellent interviewing skills and analytical skills, which are essential for virtually any underlying business development strategy and diversification projects.

Often we are able to elicit difficult information that is not available elsewhere.

For the modest investment in SRN’s services, our clients have achieved profit goals and developed strategic direction with a payback of many times the cost of our services.

For further information, contact SRN at info@specialtyresearch.net

Brief bios of SRN’s other invaluable team members

Paula Theno has over 30 years of experience in all aspects of customer service, client relations, copy writing, editing, information sources and administration of the company website. She graduated from Iowa State University with a degree in English and from the University of Illinois, Champaign with a masters degree in Library Science.

Sharbari Sen has been associated with SRN projects for over 15 years and oversees a highly qualified team as Director of Projects. Her experience spans all aspects of analysis and estimations. She has authored numerous reports in her field of expertise in commercial and vocational truck markets. Her prior work experience was in the strategic planning department of DCM Ltd., New Delhi, India. Sharbari is a graduate of Economics from the University of Delhi and an MBA with a specialization in Finance.

Uma Vaidyanathan has a 10+ year association with SRN projects. With a masters degree in commerce from the University of Bangalore, and a graduate of the Institute of the Cost and Works Institute of India, her strength lies in number-crunching and market size estimation. She has a deep understanding of the truck and trailer markets and has authored several reports on these segments. Her prior experience has been in the mutual fund and insurance businesses. She also has a Fellowship from the Insurance Institute of India.

Medha Shirali is a Chartered Accountant (CPA) by profession, with experience in accounting and management consultancy. Her portfolio includes developing the SRN marketing network, and research on specialized vocational truck and equipment segments.

Amadee (David) Bender has many years of experience in market research analysis. He graduated from Stern School of Business, New York University with an MBA. Early in his career he worked for the Port Authority of New York and New Jersey. He operated a successful market research company during the early years of the telecommunications take-off. Thereafter he taught college level business, marketing and finance courses, most recently at the New York Institute of Technology, His main areas of expertise are in the technology, industrial and healthcare sectors.

Sofia Anselmetti assists the SRN analyst team with numerous back-office capabilities, including customer lists, promotional material, email campaigns, and website design. She has an extensive resume as an Executive Assistant and brings many skills from her prior employment activities.